Nationwide's universal life website has been recognized for providing the best customer experience by DALBAR, a leading authority in the field. The company's website received the prestigious DALBAR Communications Seal of Excellence, making it the sole recipient of this designation.

Scoring an impressive 82.04, Nationwide's website ranked first overall, surpassing the industry average score of 68.95 by a significant margin. It outperformed 20 other competitors in categories such as functionality and behavior centric features.

Holly Snyder, president of Nationwide's Life Insurance business, expressed her delight at this achievement, stating, "We strive to deliver an extraordinary experience that places the customer at the center of everything we do, and we are excited to earn DALBAR's 'excellent' designation for four years in a row. This shows our commitment to making life insurance more accessible and convenient for everyone."

The DALBAR Communications Seal is a highly regarded accolade that recognizes financial services communications that excel in meeting customer needs and provide a best-in-class customer experience. Nationwide's website demonstrated exceptional qualities in these areas, solidifying its position as a leader in the industry.

This recognition highlights Nationwide's dedication to enhancing the accessibility and convenience of life insurance services for its customers. By prioritizing the customer experience and continually improving their website, Nationwide has set a benchmark for other companies to follow.

With the DALBAR Communications Seal of Excellence, Nationwide's universal life website has proven itself as the go-to platform for individuals seeking an exceptional customer experience in the life insurance industry.